Chroma
07
2024
The CHROMA MUSIC FESTIVAL is a groundbreaking event that intertwines the transformative elements of music, art, and technology. This festival transcends traditional concert experiences, allowing attendees to craft their own fully customizable journey with seamless interactions.
Role:
CHROMA X MOMA
At the heart of CHROMA's mission is a commitment to fostering meaningful connections and collaboration. In partnership with The Museum of Modern Art, we aim to spark creativity and inspire minds through an exclusive art and music installation featuring a selection of world-renowned emerging artists. This collaboration not only enriches the festival atmosphere but also seeks to inspire the next generation of artists through unique artistic exposure.
CHROMA X SPOTIFY
Chroma and Spotify have revolutionized how music lovers experience live concerts. Connecting your Spotify account to the Chroma application allows you to seamlessly merge your digital music preferences with the real-world festival experience.
Once your accounts are connected, the Chroma app will start to understand your music tastes, studying your listening patterns and favorite artists to craft personalized playlists featuring the performers on the festival lineup. These handpicked playlists will introduce you to new music and ensure that you are well-acquainted with the artists before you catch their sets at the festival.
With your Spotify profile as a reference, the Chroma app will suggest which sets you should prioritize based on your music preferences. By analyzing the artists you adore and the genres you lean towards, the app will generate a personalized festival lineup just for you. This means no more missing out on your favorite acts or feeling overwhelmed by the multitude of performers - the Chroma app will ensure you get the most out of your festival experience.