Contributed to the visual identity of All Star Week across events and branded environments, expanding brand standards to build sub brands for Player Media Day, All Star Village, Commissioner’s Cup, and community programs. Led design for Player Media Day, creating a bold, player focused system across digital, social, and on site platforms. Partnered with Sponsorship on custom signage mockups and integrations to support key partnerships. Oversaw production and installation of ballpark graphics, managing on site execution in Atlanta. Collaborated on the concept and design of All Star Village, a 60 acre fan experience featuring large scale installs, wayfinding, and sponsor activations.