Lull was created in response to the alarming number of college students dealing with anxiety and depression. This subscription service provides a calming pill remedy designed to help users feel calm, happy, and balanced.

The Lull logo is an abstract representation of a pill shape, developed through various visualization attempts using typography. During the sketching process, the letter "U" was effectively used to outline the pill shape. As a result, the logo creatively spells out "lull" in an appealing way.

Traditional pharmaceutical pill bottles often evoke negative associations with illness and prescription misuse or abuse. Lull seeks to challenge this connection by presenting itself in a more positive light. The brand distinguishes itself on store shelves with bright, cheerful colors and eco-friendly, user-friendly packaging.