*61st GDUSA Graphic Design Award Winner
A unique truck pop-up that brings the best fries in all shapes and flavors to cities nationwide. Its mission is to elevate the humble potato into a culinary experience that delights and satisfies. From classic hand-cut fries to loaded creations, Frytopia is excited to serve a flavorful journey across the country, offering a unique potato experience.
*61st GDUSA Graphic Design Award Winner
A unique truck pop-up that brings the best fries in all shapes and flavors to cities nationwide. Its mission is to elevate the humble potato into a culinary experience that delights and satisfies. From classic hand-cut fries to loaded creations, Frytopia is excited to serve a flavorful journey across the country, offering a unique potato experience.
Case Study
French Fries aren't just a side dish but rather a culinary delight that deserves to be celebrated and experienced. I have always had a deep love, borderline obsession, for this deep-fried delicacy. Since I was young, I have documented my daily intake of fries, becoming a much-followed influencer on my personal “fries-gram.”
Inspired by the endless variety of flavors, shapes, and garnishes that compliment the lonely spud, I now endeavor to take fries to the next level. That's where Frytopia comes in… Every aspect of Frytopia's branding was born from my passion for fries. With Frytopia, together we celebrate the world’s most perfect food.
Unique Selling Proposition
In addition to its culinary creativity and dedication to flavor exploration, Frytopia advertises an exclusive experience that adds an element of excitement and anticipation for its audience. Unlike traditional brick-and-mortar establishments, Frytopia's mobility means that its customers must keep up with its social media channels for the opportunity to track down this culinary escapade. Frytopia transforms the act of enjoying fries into an immersive journey that leaves customers eagerly awaiting their next encounter with our mobile kitchen. This element of exclusivity not only adds to Frytopia's allure but fosters a sense of community among its followers, who bond over their shared quest to discover the next Frytopia location.
Target Audience
Food Enthusiasts are individuals passionate about food exploration, and seek novel dining experiences. They are open to trying new flavors and appreciate the creativity and quality behind Frytopia's menu offerings.
Millennials and Gen Z: With their adventurous palates and active social media presence, millennials and Gen Z represent a crucial demographic for Frytopia. They are likely to seek out trendy food destinations and share their experiences on social media.
Identity Make-up
Frytopia's logo dynamically represents its brand personality. It incorporates bold typography with the mascot and a stylized letter "T" that extends over the "O," showcasing the company's funkiness, variety and originality. The logo is versatile and can be adapted for various applications, with different versions that can be used with or without the mascot.
The Frytopia color palette draws inspiration from the rich, earthy hues of potatoes and the colorful world of street food. Bold shades of golden yellow and rich brown evoke the warmth and savory goodness of fries, while pops of bright red add a playful and appetizing touch. The color scheme is fresh, inviting, and eye-catching.
Frytopia's brand is enhanced by various graphic components that contribute to its brand identity materials. Animated characters' illustrations, fry shapes, and forms depict the essence of Frytopia's cuisine, and they introduce visual appeal to menus and packaging.
Case Study
French Fries aren't just a side dish but rather a culinary delight that deserves to be celebrated and experienced. I have always had a deep love, borderline obsession, for this deep-fried delicacy. Since I was young, I have documented my daily intake of fries, becoming a much-followed influencer on my personal “fries-gram.”
Inspired by the endless variety of flavors, shapes, and garnishes that compliment the lonely spud, I now endeavor to take fries to the next level. That's where Frytopia comes in… Every aspect of Frytopia's branding was born from my passion for fries. With Frytopia, together we celebrate the world’s most perfect food.
Unique Selling Proposition
In addition to its culinary creativity and dedication to flavor exploration, Frytopia advertises an exclusive experience that adds an element of excitement and anticipation for its audience. Unlike traditional brick-and-mortar establishments, Frytopia's mobility means that its customers must keep up with its social media channels for the opportunity to track down this culinary escapade. Frytopia transforms the act of enjoying fries into an immersive journey that leaves customers eagerly awaiting their next encounter with our mobile kitchen. This element of exclusivity not only adds to Frytopia's allure but fosters a sense of community among its followers, who bond over their shared quest to discover the next Frytopia location.
Target Audience
Food Enthusiasts are individuals passionate about food exploration, and seek novel dining experiences. They are open to trying new flavors and appreciate the creativity and quality behind Frytopia's menu offerings.
Millennials and Gen Z: With their adventurous palates and active social media presence, millennials and Gen Z represent a crucial demographic for Frytopia. They are likely to seek out trendy food destinations and share their experiences on social media.
Identity Make-up
Frytopia's logo dynamically represents its brand personality. It incorporates bold typography with the mascot and a stylized letter "T" that extends over the "O," showcasing the company's funkiness, variety and originality. The logo is versatile and can be adapted for various applications, with different versions that can be used with or without the mascot.
The Frytopia color palette draws inspiration from the rich, earthy hues of potatoes and the colorful world of street food. Bold shades of golden yellow and rich brown evoke the warmth and savory goodness of fries, while pops of bright red add a playful and appetizing touch. The color scheme is fresh, inviting, and eye-catching.
Frytopia's brand is enhanced by various graphic components that contribute to its brand identity materials. Animated characters' illustrations, fry shapes, and forms depict the essence of Frytopia's cuisine, and they introduce visual appeal to menus and packaging.