ASW X Mastercard

Collaborated with Mastercard on the development of an integrated All Star Week campaign across Philadelphia, guiding the work through multiple rounds of concepting, review, and refinement. Created and adapted graphics for transit stations, digital displays, large scale window installations, and high traffic public spaces. Balanced Mastercard’s Tap & Go messaging with the broader All Star Week identity to build a cohesive visual system across every placement. Partnered with Sponsorship and key stakeholders to refine content, hierarchy, and brand integration while preparing production ready artwork tailored to each format and environment.