Contributed to the visual identity for All-Star Week across events, activations, and branded environments. Expanded on core brand standards to create sub-brands and design systems for key programs like Player Media Day, All-Star Village, Commissioner’s Cup, and MLB community events. Led the design for Player Media Day — the primary social-facing platform for presenting the All-Star lineup nationally — developing a bold, player-first system used across digital, social, and on-site touchpoints. Partnered with the MLB Sponsorship team to pitch ballpark signage through custom mockups and brand integrations, directly supporting sponsor commitments. Oversaw production and installation of all ballpark graphics, collaborating with internal teams and vendors to ensure quality from proof to output. Worked on-site in Atlanta to manage installation and deliver creative solutions in real time. Teamed with the design lead to concept and execute all signage and environmental graphics for All-Star Village — a 60-acre experience throughout The Battery Atlanta — including large-scale installs, wayfinding, and immersive sponsor moments.